For several years now, it has been difficult to secure a clear view of the most dynamic and efficient marketing model due to updates to algorithms that include the latest Penguin update. This is also the case because we have been involved in a significant paradigm shift given the changing aspects of how social media impacts digital traction. Questions that have continued to arise due to these shifting sands include, How are the rules going to change? and How is the structure going to look when all the dust settles?
Penguin Update Means Real-Time Rankings
With Procter & Gamble’s recent move to pull its advertising from Facebook, the question as to the validity of paid social media placement was given a bit of extra heat. We at adroyt are wondering if brands will continue to lose their sense of enchantment with the SEM model and commit to putting their money into high quality content instead. The stance was given a leg-up last week when Google took Penguin into real-time, titling their post about the latest Penguin Update on the Webmaster Central Blog “Penguin is now part of our core algorithm.”
The post’s author wrote, “The web has significantly changed over the years, but as we said in our original post, webmasters should be free to focus on creating amazing, compelling websites.” According to the post, “freshness of content” is one of more than 200 unique signals or “clues” that make it possible to pull up the information desired when someone does a search online. What does it mean that they took Penguin into real-time? Here’s Google’s explanation: “Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page.”
Since Panda, Penguin (the latest version deemed 4.0) and Hummingbird initiatives began rolling out, this is but the latest in a long list of tweaks Google has done to support high-quality SEO-rich content of the ilk we at adroyt produce. We saw an uptick in our clients’ traffic as this last update rolled out, proof that we are adept at what we do. A few links you might want to follow if you are interested in knowing about other recent algorithm tweaks include a drop in SERPs with Images and the local-targeted update Possum.
Have you noticed a change in your analytics since this shift toward high-quality content took place? If you have, you know why we feel so much excitement when our strategy, content creation and blogging pay off for our clients! That’s why we proudly say execution is everything as we work to help the sites we develop provide our clients with legacy.
Text of Google Rolls Out a Penguin Update © Saxon Henry, all rights reserved. Saxon is an author, poet and digital strategist whose books include Anywhere But Here, Stranded on the Road to Promise and Four Florida Moderns. She also maintains The Diary of an Improvateur.