Adroyt noticed an interesting reverb at the International Contemporary Furniture Fair (ICFF) on Tuesday with a theme that emerged. We’re wondering if the popularity of Mad Men has brought mid-century modern (MCM) design full-on again. It wasn’t just the major players in the style, like Knoll and Artek, showing off their iconic designs; less storied brands were getting in on the retro act, as well. Case in point is the featured image at the top of this post, which shows a curvy chaise by Espacio Sami Hayek that added fluted flair to the MCM oeuvre in black leather.
Mid-Century Modern is Alive and Well!
Here’s a quick photo essay illustrating our MCM view of this year’s offerings.
Todd Von Mertens was my favorite booth at the fair: clean, classic, chic.
Brooklyn-based Token bills itself as fitting for architects, designers and curious individuals.
Lindsey Adelman Studio brought fixtures to the fair that we bet will make MCM fans mad with excitement.
Sara McBeen created lighting fixtures in the Lindsey Adelman booth at the fair.
Bernhardt Design featured Charles Pollock and his eponymous chair, which debuted in 1965, at ICFF.
Matthew Hilton’s designs exude MCM charm with contemporary panache.
Artek has been grooving on MCM design so long, the company’s mid-century trajectory fast-forwards it into the next millennium. Artek has a finely curated Instagram feed and a colorful presence on Pinterest.
Brooklyn-based Wud Furniture Design stepped right back in time and brought beauty forward.
Autoban passed go and collected compliments along the way!
Last but not least, Vitra had Egg on its face with its MCM offerings! Didn’t we tell you mid-century is modern again? Vitra is another company with a wonderful Instagram feed filled with lively colors and great design. The Pinterest boards their social media team maintains are also so well branded.
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