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Mid-Century is Modern (Again)! ICFF 2012

Selma Hayek modern chaise

Adroyt noticed an interesting reverb at the International Contemporary Furniture Fair (ICFF) on Tuesday with a theme that emerged. We’re wondering if the popularity of Mad Men has brought mid-century modern (MCM) design full-on again. It wasn’t just the major players in the style, like Knoll and Artek, showing off their iconic designs; less storied brands were getting in on the retro act, as well. Case in point is the featured image at the top of this post, which shows a curvy chaise by Espacio Sami Hayek that added fluted flair to the MCM oeuvre in black leather.

 

Mid-Century Modern is Alive and Well!

 

Here’s a quick photo essay illustrating our MCM view of this year’s offerings.

 

Todd Von Mertens was my favorite booth at the fair: clean, classic, chic.

 

Todd Von Mertens was my favorite booth at the fair: clean, classic, chic.

 

Brooklyn-based Token bills itself as fitting for architects, designers and curious individuals.

 

Brooklyn-based Token bills itself as fitting for architects, designers and curious individuals.

 

Lindsey Adelman Studio brought fixtures to the fair that we bet will make MCM fans mad with excitement.

 

Lindsey Adelman Studio brought fixtures to the fair that we bet will make MCM fans mad with excitement.

 

Sara McBeen created lighting fixtures in the Lindsey Adelman booth at the fair.

 

Sara McBeen created lighting fixtures in the Lindsey Adelman booth at the fair.

 

Bernhardt Design featured Charles Pollock and his eponymous chair, which debuted in 1965, at ICFF.

 

Bernhardt Design featured Charles Pollock and his eponymous chair, which debuted in 1965, at ICFF.

 

Few companies are more known for MCM magnificence than Knoll.

 

Few companies are more known for MCM magnificence than Knoll. The company maintains a lively presence on Instagram and on Pinterest.

 

Matthew Hilton's designs exude MCM charm with contemporary panache.

 

Matthew Hilton’s designs exude MCM charm with contemporary panache.

 

Artek has been grooving on MCM design so long, the company's mid-century trajectory fast-forwards it into the next millennium.

 

Artek has been grooving on MCM design so long, the company’s mid-century trajectory fast-forwards it into the next millennium. Artek has a finely curated Instagram feed and a colorful presence on Pinterest.

 

M2L is fluent in the MCM language.

 

M2L is fluent in the MCM language. Though the company produces modern furnishings, the Instagram photos posted give such a feeling of warmth.

 

Brooklyn-based Wud Furniture Design stepped right back in time and brought beauty forward.

 

Brooklyn-based Wud Furniture Design stepped right back in time and brought beauty forward.

 

Autoban passed go and collected compliments at ICFF along the way!

 

Autoban passed go and collected compliments along the way!

 

Vitra's Egg Chair at ICFF
Vitra’s Egg Chair at ICFF

 

Last but not least, Vitra had Egg on its face with its MCM offerings! Didn’t we tell you mid-century is modern again? Vitra is another company with a wonderful Instagram feed filled with lively colors and great design. The Pinterest boards their social media team maintains are also so well branded.

 

*A note to adroyt readers, this post was crafted in 2012 and though social media continues to influence marketing, quite a lot has changed philosophically during the intervening five and a half years. We see these dated posts merely as proof of our evolution as a new media strategy firm, which, in an industry that moves like an ever-changing mark, requires flexibility and foresight. If you have found your way here because you are interested in help with SEO strategy, please contact us. We also have an e-commerce site from which we sell downloadable tutorials on how to gain SERP traction. We also have our Whyte Papers covering subjects relating to excellent SEO strategy available on this site. May the force be with you!

Though it didn’t exist when this post was originally written, ICFF has an app that is great for navigating the show. You can download it from Apple iTunes for both iPhone and iPad.

One thought on “Mid-Century is Modern (Again)! ICFF 2012

  1. Nice pictures. While I was at ICFF I stopped at the MCL booth also and was in love with those chairs, I told the rep that I want one of the red ones as a guest chair for my office… probably not happening as they aren’t exactly cheap xDDid you get a chance to stop by the Graff booth? I went there and talked to Davide Oppizzi for a while which was pretty cool. They have some pretty crazy showers and faucets.

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