NBA Finals Hashtags Facebook

Facebook Adopts Clickable Hashtags

Posted on Posted in Technology

Let’s be honest. It’s not the first time hashtags have been used on Facebook. But as of last Wednesday, it’s the first time hashtags will actually yield something on the platform. The much hyped linking-tool-come-language-trend has been officially adopted for optimized search functionality, so Facebook users can search topics of interest in real time, similar […]

Pinterest of Strawberry Fields by Adroyt.

What Does Pinterest’s New Analytics Tool Mean?

Posted on Posted in Business

Last week, Pinterest introduced proprietary analytics for its business pages. Free for its users, account managers can now track how many pins are being generated from their sites and by whom; the number of repinners and repins they’ve received; total impressions and influence; and referral traffic all from one place. While some appear nonplussed by […]

Soaps in Sabater Hermanos, Palermo, Buenos Aires © adroyt original

Power to the People

Posted on Posted in Film, People

Granted: Power to the People seems to be a basic premise in the brave new-ish world of social media, but many in conventional marketing eager to ‘capitalize’ on these convenient gatherings of prospects still “don’t get it.” They see a lucrative mass of leads, nicely grouped by demographic affinity, and proceed to carpet bomb them with […]