Hi everyone; Saxon here! I have a bit of news today: adroyt will soon be moving into a new era. I’ve been bringing a new team together during the past three months, and as I’ve been composing the puzzle, the word “resonance” keeps coming up for me. The dictionary defines the non-technical meanings of the word as the deep, full, and reverberating quality of a sound, and/or the ability to evoke or suggest images, memories and emotions. My aim as I have been reorganizing is to create resonance with the new talent I am bringing on board. You’ll be meeting the new team as they attend events and client meetings with me, and share their thoughts on this blog in the weeks to come. It’s going to feel great to have a mix of intelligent voices here after the pause adroyt has experienced as 2012 segued to 2013.
The lull is definitely over as trade-show madness ramps up during the next two months so I thought I’d put my tweeting muscles to the test in preparation for the melee by joining some of my favorite blogging stars, design writers and editors, and publicists for an elegantly orchestrated event hosted by the team at Miele USA last week. They tantalized our taste buds with savory flavors in the Miele Gallery, and in the Poggenpohl and Hastings Tile and Bath showrooms, and it was wonderful to see Tamara Matthews Stephenson because our paths had not crossed in a while. I was also very excited to finally get to meet Sarah Sarna, and felt fortunate to be sitting next to Architizer’s editor-in-chief Jenna McKnight during our first course of delectable fare. Author Linda O’Keeffe spoke to us about the lordly color white (yes, consensus says, it is indeed a color) during the occasion, dubbed “Simply Brilliant.”
The afternoon marked the launch of Miele’s Brilliant White Plus collection of appliances.
You can see our twitter stream by searching the hashtag #MieleBWP, and learn about Linda’s take on white by perusing her book Brilliant: White in Design. The former editor of Metropolitan Home gave us lots to think about as we convened in the gleaming monochromatic studio, the pale fixtures and cabinetry surrounding us luminous in spite of the gloomy day beyond the windows. “Design begins and ends with the color white,” she noted, deeming its chalky hues “radiant, pure, seductive, lucid, harmonious, neutral, thoughtful” and “natural” in her book. It was a resonant way to spend a few hours as Mother Nature tried to decide whether to upstage the white theme with her version of a crystalline event as the day wore on.
Segueing back to that word, and one of the definitions of it opening this post: as the new adroyt team moves into progressive efforts for our firm and for clients in the coming months, we’ll be talking about concepts like resonance. As a musical example of our take on the word, I leave you today with Beck’s Paper Tiger. Though it may seem to have little to do with design or new media, it’s a perfect example of our philosophy because the depth reverberating from the rock song is a result of the symphonic elements in the musical mix. How lacking the song would be without the sonorous quality of these classical elements, no? There are similar (and surprising) aspects to creating and maintaining preeminent online platforms for clients; that’s been our mantra since the beginning and it deepens even further as we move agilely into what is turning out to be a very interesting year so far.
Thanks to our friends at White Good for including adroyt in last week’s celebration of pale splendor, and I look forward to seeing many of our social media buddies as they hit New York City for the Architectural Digest Home Design Show and #BlogTourNYC next week!