08/1/12

Interiors Magazine Publishes Another Divine Clip!

Hey everyone: Saxon here! I had the pleasure of writing about a serenely breathtaking apartment on the Upper East Side of Manhattan for Interiors Magazine (one of my favorite shelter publications). The piece is out and I thought I’d share it with you on this #WriterWednesday (let’s just call it enchantment on my part!). Don’t you think it’s elegant in the most sublime and understated way (some of the furniture makes me swoon!)? Jarlath Mellett, a former fashion designer, is one of those interior designers to watch, watch, watch for his vision!

01/26/12

In Lighting Design, Passion is Always in Fashion

Jason Wu debuts at New York Fashion Week, a thrill to see!

We’re two weeks away from New York Fashion Week, the festivities kicking off on February 9th with the usual fanfare. We enjoyed attending several shows last September and look forward to seeing what the world’s top designers have been up to in the interim. Given there is always a relationship between fashion and design, we thought we’d highlight one of our clients on the blog today, as we believe there is inspiration in this story for any company regularly debuting design products.

Marivi Calvo .

Larry Lazin, CEO of Global Lighting, brought Marivi Calvo to our attention. BB, as her friends and family call her, is the co-founder of LZF-Lamps with her real-life partner Sandro Tothill, and she has always approached the release of products with a fashion designer’s attention to detail. We asked her to explain the highly considered nature of her orchestration, which Larry deems choreography at its finest, and we couldn’t agree more:

BB: When we are working with designs for our products, I am not just thinking about the product itself but how it will be presented. I am thinking concurrently about the product and the shows or showrooms in which they will be displayed. There are actually two different tasks I am attempting to achieve at the same time.

With this shot of the Armadillo, you can almost feel the swish of a skirt trailing along the runway, a la Jason Wu above!

Adroyt: Can you explain how you developed this way of “seeing” or would you say it is innate?

BB: We know the product because we created it—and we should know it, so there is a natural affinity to “seeing” all aspects of it!

Sandro: I’d like to chime in here because I think this will explain her level of orchestration. When I met BB, she was crazily designing suits for a ballet she wanted to do. They were made of antique bits and bobs, such as tin funnels and cake molds! Her work had gone far beyond what some people would categorize as art, and even though those suits were garments that a person would wear, they were works of art in every sense of the word. The group she was working with was doing the entire ballet—writing the music, choreographing the dance and creating the costumes. She was to the point of taking photographs of the suits on the models when I met her, and the project was simply amazing!

When we branched into the lights, I knew BB could have gone in any direction and the tack we took came about very fortuitously! The lights we make now were born on a summer evening when we were trying to decide the veneer for the kitchen cabinetry of our home. We had a client who always bought paintings from her and he had collections of catalogs—tiles, flooring and other materials. He showed us some psychedelic reconstructed wood veneers that were extremely cool but were fragile and kept breaking. We had placed them on the light table, which BB switched on as it grew dark outside. We turned to look at them and it was so perfect because this was clearly an “aha moment.”

Adroyt: We think this story truly represents the spirit of design at its most inspired; we applaud any design team that has such a fortuitous experience but there is a discipline to creating highly-refined products that must go hand-in-hand with serendipity. This is present in the LZF model in the level of attention BB lavishes on their designs, production and presentation, as she approaches each from an aesthete’s point of view. The company’s attention to detail is reminiscent of this quote from Walter Pater’s The Renaissance: Studies in Art and Poetry: “Beauty, like all other qualities presented to human experience, is relative; and the definition of it becomes unmeaning and useless in proportion to its abstractness. To define beauty, not in the most abstract but in the most concrete terms possible, to find, not its universal formula, but the formula which expresses most adequately this or that special manifestation of it, is the aim of the true student of aesthetics.”

BB is one of those true students of aesthetics and her story of living as a young painter in New York City, making her way along the Bowery as Jean-Michel Basquiat scavenged for construction waste on which to paint nearby, is one that most artists don’t even dare to dream. She tells Larry Lazin about this experience on the Global Lighting blog today. Click here and you’ll find a fascinating story awaiting you.

Footnote: A contingient of our favorite bloggers/social media friends will be in town for Jason Wu’s fall fashion debut thanks to Brizo. I was amongst the first fortunate group to be invited into the Blogger19 fold (the proof is here!) and all I can say is they are in for a wonderful ride!

Next Tuesday, we have a treat in store: we’ll be reviewing Guy Kawasaki’s book Enchantment. Don’t ask us how we managed to work other visionaries like Andy Rooney, Richard Branson and Tony Hsieh in the mix (you’ll just have to trust us)!

10/7/11

Fashion’s Night Forward: Social Media in the Mix

One of adroyt’s New York Fashion Week excursions was attending a Fashion Next runway show sponsored by W Hotels Worldwide. Jenné Lombardo, the brand’s global fashion director, tapped six designers for the third season of the futuristic endeavor, and we stopped by to see Juan Carlos Obando debut his collection. Being adroyt as we are, we thought it would be fun to ask Lombardo and Obando a question or two. We quizzed Lombardo about why she chose and how she saw the next pack of fashion newbies:

A: What is it about Obando that inspired you to choose him?

JL: I have worked with JC over the years and have seen significant strides in his art every season. His clothes are elegant, edgy and beautiful. He is on a very focused and determined trajectory.

A: Did you see any trends emerging amongst your choices for Fashion Next this year?

JL: This season’s group of designers is a very well-rounded and curated group, which means that their designs varied greatly. While they all share a very strong point of view, there weren’t any distinct trends seen across their designs.

A: Tell us about your criteria for choosing this group of emerging designers?

JL: They each had to have a clear vision and exhibit strong drive to want to succeed. While each of our designers are incredibly talented they are also very business savvy. And that is exactly what it takes to succeed in this industry.

A: What do you predict will be happening in fashion during the next several years due to differences you saw in these young designers as compared to the established ones?

JL: This new guard of designers speaks directly to their customer by way of social media and the internet. Their direct contact with their clients is what is shaping and evolving the industry as a whole.

Juan Carlos Obando with Jenné Lombardo during #NYFW 2011

We asked Obando about his aesthetic sensibilities:

A: You have a talent for minimalism: is this innate or was it developed over time through experimentation?

JCO: I have always been fond of simple things. Usually when a I see a woman or a man on the streets, it’s their effortless details that really get me going. Every season when I begin developing the collection, a lot of textures and complex materials fill the worktable, then little by little all of them start to condense into the simplest form. At that moment is when the real collection comes to life: a great look should be innate, never heavy handed or insincere, and a well-dressed person is the one who manages to express who they are without the need to reincarnate who they are not.

A: What drives you when you are deciding color choices and color combinations?

JCO: Toys and flowers.

Still photos by Elizabeth Lippman. Video adroyt original.

04/11/11

It’s All Very Eclectic

Brizo-sponsored Jason Wu runway show, NYC © adroyt original

There’s nothing wrong with exploring a number of culturally viable subjects in your blogging platform as long as they, um, relate to your message. Nothing gets you kicked out of the kitchen faster than putting everything from the fridge into the soup you are making. If you have a deep desire to write about fashion, let’s say, and you are a design-related entity, best tell your reader how couture (or K-Mart, for that matter) relates to your product or presence, or you will likely lose them for good.

That’s the bad news; the good news is that almost everything under the sun is interconnected. Fashion does make an impact on design, of course, and last year’s runway hit is this year’s hottest motif or color or finish in our interiors. Trendsetting and taste-making are worthy goals but don’t overreach or your content will seem forced and your reader will hit unsubscribe on your RSS feed faster than you can say Dolce and Gabanna.