Tag Archives: marketing

How to Pivot, Hack and Disrupt Your Way Toward Innovation!

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We are not a patient people. As with any personality trait, there comes with this realization the good, the bad and the ugly, all angles of which were explored at Fast Company’s Innovation Uncensored (#IUNY13) conference in New York City last week. According to the parade of speakers, the tradeoff looks something like this: we […]

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Tagging Mad Men on the NYC Subway

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Don Draper and Season 5 of Mad Men finally arrived this past Sunday. The nation has finally been allowed to collectively exhale its bated breath (Don’s being a cloud of vintage smoke) and try to get comfortable on their Mid-Century Modern sofas as the drama continues after an extended hiatus. Leading up to this year’s […]

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A Spin on the Subway: Google’s Good to Know Campaign

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Google is running a new and pervasive ad campaign in several US metropolitan centers; the subway trains in New York City are plastered with banal posters explaining internet privacy, basic browsing lingo, and Google’s own policies. This seems to be a spin directive aimed at countering the recent storm of response to Google’s cross-platform consolidation […]

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Let’s Hear It for the Noise!

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In a little over a week, the exhibition “No Object Is an Island: New Dialogues with the Cranbrook Collection” will be history so if you are anywhere near Bloomfield Hills, Michigan, before March 25, you might want to stop by the Cranbrook Art Museum to see the varied works by 50 leading contemporary artists and […]

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Rooftop pool deck at the Gansevoort Park Avenue during ICFF: Photograph © adroyt original.

Describing the Unknown: Social Analytics

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A ship in harbor is safe—but that is not what ships are built for. John A. Shedd, Salt from My Attic, 1928 (also attributed to William G.T. Shedd) How do you plan a trip to an unfamiliar place without an itinerary, or even dependable navigation tools? No Google Maps, much less Expedia’s concierge services or […]

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Streetside graffiti in Bologna, Italy © adroyt original

The Writing’s On The Wall

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It’s #WhyteWednesday and here’s the second installment in a series of #WhytePapers (TM), taking a quick, clear look at a few basic understandings about the why’s and wherefore’s of social media for business. These statements will be collated and available for your use on a section of this site, as soon as we get a […]

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Your clients are already there: just knock! © adroyt original from Venice, Italy

WhyteWednesday on adroyt

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We’re launching a new series of posts called WhyteWednesday – seems we couldn’t be more blatant about the scheduling, but the rest of the tag might need a little explanation. It’s simple, really: we’re taking the idea of a white paper and branding it “by adroyt.” The topics will center around our chosen mission of […]

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