Gerard McLean Book Cover

Gerard McLean: A Walk in the Park

Posted Posted in People

Today on the adroyt blog, we interview Gerard McLean, whose book Monkey with a loaded typewriter: Mostly true essays was recently released. These essays were culled from a blog he kept for nearly a decade, DogWalkBlog, for which he drew a strong following thanks to his offbeat point of view. When it came time to […]

Anthony Bourdain taking off on his Congo adventure on the adroyt blog.

Anthony Bourdain: Parts Known and Unknown

Posted Posted in People

The foodie reality show The Taste, returns to ABC next Thursday (December 4) and Anthony Bourdain will be up to his usual abrasiveness given the sound-bite the network is airing, which has him proclaiming, “Abuse, terror…makes me want to frolic!” Nigella Lawson, Ludo Lefebvre and Marcus Samuelsson join him as mentors/judges so it will be […]

Ernest Hemingway Paris

The Social Media Megaphone

Posted 4 CommentsPosted in Arts & Culture

“Inside each of us is a storyteller. We like to amplify. Social platforms and the internet in general allow us to do that. They are a megaphone for your message.” This quote from Shama Hyder Kabani’s The Zen of Social Media Marketing gave us pause, leading us to the question we are posing this #ThoughtThursday on […]

Balzac's desk in Paris

Your Virtual Birth: A SoMe Debut

Posted Posted in Business

If you’re thinking about a social media marketing campaign and haven’t considered the long-range scenario, now’s the time to really “get” the fact that “SoMe-done-right” is a virtual birth. If the delivery doesn’t go well, your reputation could end up in ICU; if it does go well, you’ll have all the rewards of your long-awaited […]