Tag Archives: #ThoughtThursday

Baseball, New York, and a Sense of History

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Any sports fan can attest to the tightly knit community that forms around athletic teams and this is hardly more apparent than on the opening day of the Major League Baseball season. On April 1, both the New York Mets and Yankees opened 2013 at their respective home fields with “unblemished optimism” for the season […]

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The Adroyt Labs: Manifest Your Legacy

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The artist iri5 took an old, almost extinct product, torn apart and reordered, and created art.  Get it down. Leave your archives (in order and in good shape) for the world to enjoy when you are not here. Must we say it? Be adroyt!

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The Patient Search Fosters Iconic Design

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Cassina introduced a limited edition of the LC4 chaise covered in pony-skin this winter. The cleverly curvaceous chair, designed by Le Corbusier, Pierre Jeanneret and Charlotte Perriand, is as iconic a profile as any designers have achieved, one of the factors in the chair’s long popularity. In his book Creation is a Patient Search, Le […]

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Our Thanksgiving Salon: How To Eat!

We touched upon the Algonquin Round Table in this earlier post but the group of NYC thinkers has inspired another question I wanted to toss your way for this Thanksgiving Day salon (the turkey carving episode in the videois so quaint, and he even gets away with flubbing his finale!). The Round Table members worked […]

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Faceless Book: A Salon Question For the Ages

Facebook has announced that it has a new self-cooling server farm in the Arctic the size of 11 football fields. I’ve been thinking about the word “server” since I read this announcement, musing about how it once meant a person providing some assistance to another person. That was before the advent of the computer, of […]

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What You Might Have Been: the adroyt salon

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© adroyt original George Eliot claimed, “It’s never too late to be what you might have been.” Do you have a “what you might have been” within you? If so, do you believe it will emerge at some point? If not, do you feel it is because you haven’t nurtured the “you” that you might […]

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The Adroyt Salon: Take 7

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“Danger Hollow Sidewalk” from streetscape in New York City. Photograph © adroyt original. We’re keeping it short and sweet today with our adroyt salon question this week. We’d like to know your answer to this inquiry inspired by Voltaire, who said, “I don’t know where I am going, but I am on my way.” On this […]

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I Wish I’d Thought of That! (Our Social Media Salon)

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Scarlett Johansson and Colin Firth in the film version of Girl with a Pearl Earring. There are few narratives so brilliantly conceived that they make me jealous I didn’t think of them. Only two come to mind as I’m writing this post: the book Girl with a Pearl Earring and the movie The Hours—each for […]

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Exploring The Salon as a Social Conversation

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Gertrude Stein (R) and Alice B. Toklas in the Atelier at 27 Rue de Fleurus. Given the back-and-forth we’ve had with many of our tweeps, it has become apparent that the word “salon” as we are using it here on adroyt might merit more explanation. As our lead-in post to the Thursday salon series mentioned, […]

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The Social Media Megaphone

“Inside each of us is a storyteller. We like to amplify. Social platforms and the internet in general allow us to do that. They are a megaphone for your message.” This quote from The Zen of Social Media Marketing gave us pause, leading us to the question we are posing this #ThoughtThursday on adroyt: Has […]

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Original Thinking

Robert Grudin on his new book Design and Truth… We’ve become quite fascinated with uniqueness here at adroyt. What makes a person and his or her thinking particular to him or her? is a question we bandy about ad nauseam as we identify social media “voices” for our clients. There’s a book that’s been around […]

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You Made That Up! Character Development in Social Media

Ian Frazier discussing Travels in Siberia on OVERHEARD When Ian Frazier’s book Travels in Siberia was released, I attended a reading at the National Arts Club in New York City’s lovely Gramercy Park neighborhood, and was just as impressed with the author’s intelligent manner of speaking as I am with his words on the page. […]

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Social Media Faux Pas: Missed Branding = Mis-Branding

  The Rolling Stones recording and in the mixing booth: are you leaving the quality of your tunes to chance? Whether you put it there or not, your brand probably has a presence on a social network. People are talking about you and your precious image; are your ears burning? And if they’re not, wouldn’t […]

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Emily’s Post for #ThoughtThursday

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Photo courtesy of Emily Post’s Etiquette on the Web The relationships that are created through social media are a digital derivative of our more traditional social structures. Acquaintances, friends, business partners, strangers: they all have their counterparts online. Virtual does not connote inconsequential. As a matter of fact, the ruthlessly persistent nature of digitized record […]

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#WhyteWednesday

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We’re launching a new series of posts – seems we couldn’t be more blatant about the scheduling, but the rest of the tag might need a little explanation. It’s simple, really: we’re taking the idea of a white paper and branding it “by adroyt.” The topics will center around our chosen mission of content-driven social […]

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Fall of the DM’d

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Photograph of angel in Recoleeta Cemetery in Buenos Aires © adroyt original When we coach clients as to the “niceties” of social media, we are often asked whether automated direct messages (or auto DM’s as they are known in the Twittersphere) are a good idea. We are about engagement so the answer is always absolutely […]

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