The Relevancy Audit
A look behind the scenes of a site, which we call a Relevancy Audit, helps us gain a clear picture of what is standing between you and a greater number of potential serious consumers. The report that we generate gives you a snapshot of the steps that must be taken to help you gain ground against your competitors. Once the report phase is over, we can act on the recommendations for you or turn them over to your team to implement.
In the home furnishings industry, content optimization means paying attention to the quality of the visuals AND the descriptive nature of the words on a site. Everything the design industry stands for is based upon beauty. Are you painting a picture in words that will inspire the two most important calls to action you will ever hope to receive? Before you can charm visitors to your site, you must entice the spiders crawling the web to bring them to you. We are fluent in achieving both.
UX is an important acronym in the online canon. It stands for User Experience. The markers that search engines use to rank that experience is called “dwell time” and it is a crucial factor in determining where you show up on searches. Reach out to begin a dialogue about our UX Evaluations, which will give you a clearer picture as to where your marketing strategies are hindering your SEO strength and the steps you can take to change this. It’s a worthy investment in attracting new consumers.
Our Strategy Hacking is a critical exercise because the puzzle pieces that must be put into place that will help a company succeed online are constantly changing shape. If you’re not keeping up with how you look in Google’s eyes, you’re working blind—not a smart strategy in today’s competitive marketplace. Strategy Hacking is an ongoing study of how the traffic into (and out of) a site is affecting SEO, and how a marketing strategy can be changed to improve the impacts of all traffic on a site.