This is the year that mobile-first indexing became official. Are you ready? “What does this even mean?” you may ask. It means that the mobile version of any given site is the primary one that Google will crawl now. We at adroyt have received our notification from the search engine that their analysis indicates the mobile and desktop versions of our site are comparable so we’re good to go. We thought we would share their explanation of the new parameters so you can judge whether you’re up to speed or not.
Here’s how they explain it: “Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they're looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site's content, which can cause issues for mobile searchers when the desktop version differs from the mobile version.”
The reason Google gives for instituting this move is that everyone is carrying a smartphone with them and constantly communicating as they look for information. In many countries, the number of smartphones has surpassed the number of personal computers, which means that having a mobile-friendly website has become a critical part of having an online presence. Google admonishes, “If you haven't made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device.”
They have created a tool called the mobile-friendly test that anyone can use to find out whether a site is performing to their expectations. If you are not following the lead Google has established on changes to search like these, you will be doing your brand a disfavor. Our clients count on us to know such things so that they are informed as to whether their platforms are serving them well. Being on top of things is one of our biggest benefits to them, as content for mobile continues to demand more brevity than you would find on a desktop.Now that mobile is master, we’ll be adjusting the length and tone of the content we produce for clients to make it more appealing to mobile users. Those companies we serve who don’t have an e-commerce presence feel less motivated to adjusting to a world where the smartphone is the end-all/be-all in search, which we believe is short-sighted. If this has been your perspective, contact us so we can create content that will make your company expeditiously mobile.