When we read Sally Hogshead’s book "Fascinate: How to Make Your Brand Impossible to Resist," a certain idea made us realize that what we do with content on our clients’ websites is we fascinate readers. We're pros at creating just the right flavor for each brand through our content strategy and content creation.
Did you know that bad grammar and misspelled words can hurt your ranking with search engines? Bing has confirmed that its spiders use grammar as a factor in the search rankings it returns; and Google released its Panda, Penguin and Hummingbird algorithm tweaks, to make its AI smarter.
Several weeks ago, Google rolled out the “Speed Update,” an algorithm tweak that makes the amount of time it takes your website to load a ranking factor for mobile search. The affected pages will be the ones that deliver the slowest experience. Do you know whether your site load times are hindering or hurting you?
We at adroyt often say that what sets us apart is that we are writers who understand organic ranking on search. Though this is the case, it’s not the whole truth, as we are also writers who are exceptionally well-versed in design. Be in touch if you are tired of having ho-hum content represent your brand.
Why is it important to “romance” your content? Because putting extra effort into making the words sing will please customers and set you apart when search engines are crawling your site. This is called good User Experience, or UX, one of the most important collections of cues Google uses to judge your website.
We gain a great deal of satisfaction from working with all of our clients to help them strengthen their online footprint. Some ask us to create and maintain blogs for them while others prefer not to put their resources into an ongoing effort like weekly or even monthly posts.
Given the din of content that is unleashed online every day, there is a serious need for companies to deepen their commitment to high-quality content if they expect search engines to take them seriously, which is the first step to attracting consumers who’ve never heard of a brand. The future of SEO revolves around UX.
With the explosion of digital data and the cross-pollination of content promotion, understanding how marketing efforts are faring can be a daunting task. It’s a remarkable fact that almost 46% of marketers don’t even look at analytics to see whether their efforts are benefitting their online platforms. Adroyt does.
Many of our clients have agreements with large e-commerce sites to sell their products while also offering their wares on their own sites. One of our strongest stances with content strategy is that the language we’ve created for our clients’ sites remains only on that site.
Content is a word that has been around quite a while now, which makes it all the more surprising to us that there is still so much confusion as to best practices. Words are the only elements on a website that a bot or a spider, which are Google’s artificial intelligence gurus, can crawl.