Did you know that bad grammar and misspelled words can hurt your ranking with search engines? Bing has confirmed that its spiders use grammar as a factor in the search rankings it returns; and Google released its Panda, Penguin and Hummingbird algorithm tweaks, to make its AI smarter.
Several weeks ago, Google rolled out the “Speed Update,” an algorithm tweak that makes the amount of time it takes your website to load a ranking factor for mobile search. The affected pages will be the ones that deliver the slowest experience. Do you know whether your site load times are hindering or hurting you?
We at adroyt often say that what sets us apart is that we are writers who understand organic ranking on search. Though this is the case, it’s not the whole truth, as we are also writers who are exceptionally well-versed in design. Be in touch if you are tired of having ho-hum content represent your brand.
Why is it important to “romance” your content? Because putting extra effort into making the words sing will please customers and set you apart when search engines are crawling your site. This is called good User Experience, or UX, one of the most important collections of cues Google uses to judge your website.
Given the din of content that is unleashed online every day, there is a serious need for companies to deepen their commitment to high-quality content if they expect search engines to take them seriously, which is the first step to attracting consumers who’ve never heard of a brand. The future of SEO revolves around UX.