Many of our clients have agreements with large e-commerce sites to sell their products while also offering their wares on their own sites. One of our strongest stances with content strategy is that the language we’ve created for our clients’ sites remains only on that site.
Content is a word that has been around quite a while now, which makes it all the more surprising to us that there is still so much confusion as to best practices. Words are the only elements on a website that a bot or a spider, which are Google’s artificial intelligence gurus, can crawl.
- Page 2 of 2