Amy Flurry created quite a buzz in the Currey & Company Atlanta showroom when she signed her new book Recipe for Press: Designer Edition in July, and she is about to impart her media wisdom again during “Pitch your Projects: Mastering the Art of Getting Published,” an event in the San Francisco Design Center that begins at 10 am on September 14. Register for the informative talk and be sure to stay for the book signing, light bites, and beverages in Kravet’s new showroom in Suite 120 afterwards. The first 150 in attendance will receive a copy of Amy’s new book courtesy of Currey & Company.
During her talk, she will give a behind-the-scenes reality check on what editors love (and loathe) in a pitch, demystifying the trick to being published and discussing where to find the right contacts, how to package a pitch, the proper follow-up etiquette, and smart ways to steer clear of big mistakes. The book is filled with tips on all of these and more. Edited by Marjorie E. Gage, it takes designers through the nuts and bolts of the publishing world and then offers snapshots of professionals who have been successful at putting themselves on the forefront of the industry, both in front of and behind the scenes.
Beyond advice as to how to succeed with print publications, it answers questions such as how those in the design industry can navigate the new opportunities in print, video, social media, blogging and podcasting to grow a business; and how to build relationships with manufacturers, design centers, industry organizations and trade show teams to develop associations that increase visibility.
“My aim in presenting this special Designer Edition is to empower readers by showing them what media opportunities look like, introduce them to business leaders and colleagues who have learned how to use them well, and share what it takes to land press on their own,” Amy notes. “But I also candidly explore why it’s important to proceed with care and consideration before putting everyone’s limited and precious time toward growing this important new arm of a company.”
One of the early questions she poses is, “Why do you want press?” Though she points out it is important that designers not be afraid to let their talent shine, Amy makes the case that press is not about ego. “It is about making connections,” she says. “Editors are in the business of finding inspirational people, places, and products to share with their audiences and are constantly on the hunt for new material.”
Among the special aspects of this book are the case studies she shares. She has chosen accomplished people in the industry to illustrate each point she makes. Christine Phillips chimes in with a publicist’s top 10 tips for working with editors. She illustrates Krista Nye Nichols’ and Tami Ramsay’s passion for communicating one-of-a-kind stories for their brand Cloth & Kind Interiors. And she shares how freelance editor and floral company co-founder Catherine Dash cracked the code to getting noticed.
Esteem Media and Design Influencers Conference founder Adam Japko is interviewed, as is Mali Azima, who shares her tips for shooting portraits. Within each chapter is a thoughtful Q&A. “Stepping into the spotlight is a state of mind,” Amy notes in her conclusion, which she has titled “You Be You.” She adds, “For every editor who may ultimately pass on your pitch, there will be another to pick it up. If you pitch with purpose—sharing your projects, products and personal brand in the way I’ve put forward in this book—you will find your own Recipe for Press, whether in print media, well-targeted blogs, or on your own social channels in your own way.”
About Amy's capabilities when she speaks, Bethanne Matari, Currey & Company's PR Maven says, “Here at Currey & Company, we take education seriously. Amy Flurry is a true professional who is sharing in, Recipe for Press, her experience and expertise from many years of working in the publishing world. Interior designers are eager to learn how to promote their business and get more exposure in home & design magazines. The information she generously shares is priceless.”