Categories + Tags
The subject of how to treat categories and tags is likely one of the most largely misunderstood pieces of the SEO puzzle. So many content creators believe they should be structured to give sites extra power with search engines. And while this does happen organically, it should never be the strategy behind these on-site-search pieces of content. In its “Search Engine Optimization Guide,” Google says, “Create content primarily for your users, not search engines.” We present the subject in an informative but easy-to-digest manner that will have you acing site structure from here on out.