Links are super-charged elements of SEO so it’s important to understand the number of outbound links to use, the strategy behind internal linking, and the types of inbound external links you’ll want to attract. Because external links provide relevancy, taking the time to build solid engagement that will result in inbound linking is an excellent use of time. Internal links are not quite as powerful but they still count. If you are not linking between existing content, you are missing out on gaining powerful SEO benefits. We explain the strategy behind the smartest moves to make.