WP: The Relevancy Movement
The ways in which content creation has changed during the past decade is as dramatic as the explosion of social media. In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until a site made traction with the keywords that translated to traffic. With each of Google’s algorithm tweaks, the Black Hat tricksters who gamed the system fall farther out of favor. We break down the movement toward relevancy.