Most content creators shy away from tech.
Most SEO specialists are not experienced design writers.
Few of either have created as much content in the home decor industry as we have.
A look behind the scenes of a site, which we call a Relevancy Audit, helps us gain a clear picture of what is standing between you and better content.
The report that we generate gives you a snapshot of the steps that must be taken to help you button up your content. Once the report phase is over, we can act on the recommendations for you or turn them over to your team to implement.
If you hire us to beef up your content, we pay attention to every field where crawlable content could be inserted. The more appropriate, high-quality content a search engine’s bots and spiders can crawl, the better you will rank. The home furnishings industry is definitely all about the quality of the visuals, but the descriptive nature of the words on a site are all that matter to artificial intelligence because the mechanical minds that scour a site cannot read images or pdfs. Words are their only diet. The design industry lives and dies by beauty. We make sure the snippets of content on a website are as beautiful as the imagery.
Having high-quality long-form content like blog posts on a website can be a boon for SEO traction while also representing excellent opportunities for branding. In the home decor market, which is our domain, there are an array of moves that can be made to set a manufacturer of furnishings, or a design or architecture firm apart. For a manufacturer, surveying your company’s sales to predict trends months down the road and presenting those future trends on a blog is a sharp branding move. For design/architectural firms, featuring key-word rich projects with smart copy will move the company’s websites up in SERP (Search Engine Report Pages). If you’ve been thinking about a blog but know your team doesn’t have the bandwidth to manage it, reach out. Our experience sets us apart.
Our Quality Shows!
You can view our content on a number of client platforms. We manage and write the blog for Currey & Company, and we craft the manufacturer’s product profiles and all of the behind-the-scenes content on the backend of their website. We create the content for Eleanor Rigby Home’s Instagram account and their website content, and we created the content for Christopher Kurtz’s website. And we have crafted content for Bridget Beari Designs and Bridget Beari Colors. We also write Design Diary, our own blog on this website to show our savvy in the home decor arena.
Reach out to us if you feel our services could help you optimize your online platform. If you’d like to vet our knowledge of content strategy first, take a look at our white papers.