Most content creators shy away from tech.
Most SEO specialists are not experienced design writers.
Few of either have created as much content in the home decor industry as we have.
A look behind the scenes of a site, which we call a Relevancy Audit, helps us gain a clear picture of what is standing between you and better content.
The report that we generate gives you a snapshot of the steps that must be taken to help you button up your content. Once the report phase is over, we can act on the recommendations for you or turn them over to your team to implement.
If you hire us to beef up your content, we pay attention to every field where crawlable content could be inserted. The more appropriate, high-quality content a search engine’s bots and spiders can crawl, the better you will rank. The home furnishings industry is definitely all about the quality of the visuals, but the descriptive nature of the words on a site are all that matter to artificial intelligence because the mechanical minds that scour a site cannot read images or pdfs. Words are their only diet. The design industry lives and dies by beauty. We make sure the snippets of content on a website are as beautiful as the imagery.
You can view our content on a number of client platforms. We manage and write the blog for Currey & Company, and we craft the manufacturer’s product profiles and all of the behind-the-scenes content on the backend of their website. We craft the website content for Phillips Collection. We create the content for Eleanor Rigby Home’s Instagram account, and we created the content for Christopher Kurtz’s website. We also write Design Diary, our own blog on this website to show our savvy in the home decor arena.