Contemporary Art Transformed

Eric Weinberg models Tramontane, a pattern in his new clothing line.
Eric Weinberg models Tramontane, a pattern in his new clothing line.

We’re truly jazzed by the concept behind Herdthinner, a new clothing line which takes contemporary art from the wall and puts it on the body. The brand was founded by Eric Weinberg, who once owned a contemporary art gallery in Wynwood, a neighborhood in Miami, when our EIC was on the vibrant art scene there years ago. It’s his body wearing the clothing in the images in this post. The name of the clothing line/brand was inspired by “Herd Thinner,” an art exhibition in Weinberg’s gallery during Art Basel Miami Beach 2009 that was curated by David Hunt.

Contemporary Art Becomes Fashionable

As a sign of our times, each of Herdthinner’s patterns come in a face mask.
As a sign of our times, each of Herdthinner’s patterns come in a face mask.

“Herdthinner’s debut line is a collaboration with four exceptionally talented artists that I am honored to work with,” Weinberg explains. “In addition to my professional respect for them, I consider Marc, Richard, Jay, and Pedro good friends. This wouldn’t be possible without them.” He’s speaking of Marc Séguin, a Canadian painter, filmmaker, and writer; Richard Dupont, founder of Project Object; Jay Hines, an American artist, based in New York City whose studio practice consists mainly of drawing, mixed media sculpture, and sound works; and Pedro Barbeito, a Spanish artist investigating the various meeting points between historical painting and digital imaging in contemporary visual culture.

Tramontane, 2009, is a piece of contemporary art that inspired one of Herdthinner’s patterns, as seen in the two images above.
Tramontane, 2009, is a piece of contemporary art that inspired one of Herdthinner’s patterns, as seen in the two images above. 

Hines created Tramontane, 2009, a piece of contemporary art in ink and brush on paper. Since 1998, he has exhibited in numerous commercial art galleries, project spaces, and music/theatre venues, as well as various public and private institutions; such as MOCA, North Miami, and the Museum of Art in Fort Lauderdale, among others. 

Tilted Landscape I, 2005, is a piece of contemporary art transformed through this apparel line.
Tilted Landscape I, 2005, is a piece of contemporary art transformed through this apparel line. 

Barbeito composed Tilted Landscape I, 2005, which is acrylic on canvas over panel. His works reference astronomical and scientific imagery, primitive figures as representations of the universe, historical art images in conjunction with video game imagery, war imagery, and cubism—all seen through the lens of the digital and translated to paint on canvas. Barbeito received his MFA from the Yale School of Art in 1996 and has exhibited his work internationally for the past twenty years. 

Tilted Landscape I translated to this pattern in Herdthinner’s lineup.
Tilted Landscape I translated to this pattern in Herdthinner’s lineup.

Barbeito’s solo exhibition venues include Aldrich Contemporary Art Museum in Connecticut, Basilico Fine Arts and Lehmann Maupin Gallery in New York, Mario Diacono Gallery in Boston, Parra-Romero Gallery in Madrid, Charest-Weinberg Gallery in Miami, and Galerie Richard in Paris. He has participated in group exhibits at the Rose Art Museum in Massachusetts; the Museum of Modern Art in Arnhem, The Netherlands; The Palm Beach Institute of Contemporary Art in Florida; the Museo Rufino Tamayo in Mexico City, Salon 94 Gallery in NY, ACME Gallery in LA and Whitechapel Gallery in London among others. His works are in numerous public and private collections.

Skulls 2, 2008, is a piece of contemporary art Weinberg chose for his apparel collection.
Skulls 2, 2008, is a piece of contemporary art Weinberg chose for his apparel collection.

Séguin created Skulls 2, 2008, with oil, charcoal, and butterflies on canvas. His contemporary art touches on themes of the politically backward, the environmentally compromised, and the socially divided to reveal deeper truths about humanity’s nature through images that are not only thought-provoking but beautifully elegiac. Using his color blindness to powerful effect, Séguin works primarily with charcoal, producing monochromatic, photorealistic drawings on canvas, overlaid with sparingly, pointedly applied oil paint and mixed materials like ash, feathers, and tar.

Skulls 2 inspired this pattern of apparel in Herdthinner’s new releases.
Skulls 2 inspired this pattern of apparel in Herdthinner’s new releases.

Since 2000, the Musée d’art contemporain de Montréal, the Montreal Museum of Fine Arts and the Musée national des beaux-arts du Québec have all acquired major works by Séguin. His prints and paintings can be found in numerous Canadian corporate collections and major private Canadian and American collectors. Séguin has held more than 20 solo shows and participated in many more group exhibitions and art fairs worldwide, including Madrid, Barcelona, Venice, Berlin, Cologne, New York, Miami, Chicago, Brussels, and Namur. Séguin has also published five critically acclaimed novels: La foi du braconnier, Hollywood, Nord Alice, and Les Repentirs et Jenny Sauro, all of which have been translated from French into English and German. Stealing Alice is his first feature film. His documentary The State of the Farm was released in September 2017.

Biometry 114, 2004, is a piece of contemporary art used as a pattern for this new apparel collection.
Biometry 114, 2004, is a piece of contemporary art used as a pattern for this new apparel collection.

Biometry 114, 2004, was Dupont’s contribution to the apparel line, the original piece of contemporary art a monoprint on handmade Khadi Indian paper. Dupont founded Project Object, an art, technology, and design lab, in 2005. Based on a fluid approach to design, Project Object operates at the intersection of various media. Dupont is an American artist whose work engages a wide variety of media, including sculpture, drawing, digital animation, painting, printmaking, and photography. Often, his work is presented in large installations. An examination of the social implications of 21st Century digital technologies informs much of his artwork, as does his interest in perception.

The Biometry pattern that Dupont’s painting inspired.
The Biometry pattern that Dupont’s painting inspired. 

Dupont received a BA in 1991 from the Departments of Visual Art and Art and Archeology at Princeton University. His works are included in the collections of numerous museums including The Museum of Modern Art (MoMA); The Whitney Museum of American Art; The Museum of Fine Arts, Boston; The Cleveland Museum of Art; The Brooklyn Museum; and The New York Public Library Print Collection; among many others. In 2014, he was the recipient of the Museum of Arts and Design (MAD) Visionary Award.

A Clothing Line that Supports the Artists

Herdthinner’s Instagram feed has images of the company's new clothing line
Visit Herdthinner’s Instagram feed to stay abreast of news.

50% of the profits for the apparel line go directly to the artists; and Herdthinner products are made by hand in the United States, Mexico, and Latvia. You can shop the products on the website and visit the Instagram feed to stay abreast of news. “Art challenges perspectives,” Weinberg notes. “There’s this quantum element to it. Infinite potentiality will exist when there is a critical mass of people interacting with it.” 

About his history with art, he goes on to say, “I started working in galleries as a kid and ended up directing my own as an ‘adult.’ As I entangled myself in the art world hierarchy, the magic slowly vanished. I had trapped myself in a white cube. The good news is I was able to bust out, and I am having fun with art again!” We’re so glad to hear this: keep on keeping on, Marc, as we look forward to seeing what you’ll be doing down the road.

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